Licensing Leadership Summit: Cultivating A Culture of Equality in the Digital Media Age

Netflix’s Michelle King is set to discuss the key role inclusivity plays in developing innovative companies and brands.

License Global

February 6, 2020

2 Min Read

Inclusivity is an important topic of discussion in nearly every modern business vertical. Yet, many companies are still slow to promote corporate cultures that bring diversity to the forefront. 

For example, a McKinsey report from 2019 found that women are underrepresented at every level of business. On the leadership level alone, the study also found that only 1 in 5 c-suite executives is a woman and only 1 in 25 c-suite executives being a woman of color.

The lack of diversity in the workplace comes in spite of growing data that shows equality leads to more innovation and business success. A 2019 Accenture research study found that employees are six times more likely to adopt an innovation mindset in workplaces that have a culture of equality. The study’s data is why it might not be that surprising that many of the companies in the licensing and entertainment fields that we associate with innovation are also at the forefront of making workplaces more diverse. According to Comparably, notable companies in the space such as Blizzard Entertainment and Netflix rank in the top five percent of U.S. companies when it comes to diversity.

One person who truly understands the connection between innovation and inclusivity is Michelle King, director of inclusion, Netflix, and author of the new book The Fix. King has spent a career developing real-world approaches that bridge the gap between old business thinking and inclusive business strategies.

To highlight the role diversity plays in creating more innovative companies, King will be a keynote speaker at this year's Licensing Leadership Summit. In her session, she will discuss why creating workplaces that value diversity is not only a business imperative, but essential for surviving the new era. 

King joins the Licensing Leadership Summit schedule, in time for the launch for her new book The Fix: Overcome the Invisible Barriers that Hold Women Back at Work. Based on her 16-plus years of research and exclusive interviews with major thought leaders, the title provides a roadmap for women to navigate the flawed workplace and find success on their terms.

A Culture of Equality

Join King for "A Culture of Equality" at this year's Licensing Leadership Summit, taking place March 16–17 at the New York Hilton Midtown in New York, NY. Her session will highlight why creating a culture of equality is an invitation for leaders to lead and will help push forward an agenda of innovation.

Hear from the Licensing Industry’s Leading Voices

Register today for the Licensing Leadership Summit to hear thought leaders such as:

  • John Kennard, strategic partnerships, Google Shopping;

  • Veronica Hart, executive vice president, global franchise management, CBS consumer products, ViacomCBS Consumer Products;

  • And many more!

Register Today


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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