Licensing Exec Opens New Agency

Marsha Armitage-Bristow, founder of the licensing agency Dimensional Branding, has launched another new company, Brand Brilliant Consulting, designed to help brands build their business in a way that lays a foundation for licensing.

Armitage-Bristow founded Dimensional Branding with Larry Seidman in 2000 and served as vice president of licensing at the agency until December, when she left to launch this new venture.

Brand Brilliant Consulting helps brand owners, start-ups and established businesses build a strong brand presence through consistent brand messaging and compelling brand positioning.

The firm will also help companies build brand extension strategies that support business development and manage strategic licensing programs.

More details on the new company can be found at BrandBrilliantConsulting.com.