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September 14, 2022
On Tuesday Sept. 13, the licensing industry gathered in The Great Room at London’s Grosvenor House Hotel to learn the winners of the 2022 Licensing Awards.
The event marked the first gathering of licensing professionals since the passing of HRH Queen Elizabeth II, so the hosts for the evening, Max Publishing’s Ian Hyder and Jakki Brown, kicked off proceedings with an solemnly observed one-minute silence. Jakki Brown highlighted the enormity of the loss of The Queen, but also highlighted the importance that this event and next week’s Brand Licensing Europe were able to go ahead, thanking all those behind the scenes who have helped to make the events happen.
Compere for the night, comedian Tom Allen, was then welcomed to the stage to kick off the awards ceremony, but not before the 1,200-strong crowd recognized the achievements of its peers, the Light Fund English Channel relay swimmers, who raised over £268,000 for the industry charity and the RNLI when they completed their epic feat, in treacherous conditions, earlier this year.
U.K. Rising Star: Jessica Dodd, Hasbro
Best Retailer of Preschool Licensed Products (Age Group 0-5): Asda
Best Retailer of Kids’ Licensed Products (Age Group 5-16): Smyths Toys
Best Retailer of Adult Licensed Products: HMV
The Radar Award: Vanilla Underground
Best Overseas Retailer of Licensed Products: Aldi
Best Licensed Retail Marketing Initiative: Pokémon x Charli Cohen Electric/City Brandiverse, with Selfridges
Best Licensed Promotions Campaign: The Very Hungry Caterpillar Meal Box Campaign, with Deliveroo
Best Licensed Live Event: Doctor Who: Time Fracture Immersive Event, from Immersive Everywhere
Best Licensed Toys or Games Range: Bluey Play-Sets, from Moose Toys
Best Licensed Dress-Up or Partyware: Baby Shark Party, Balloon and Costume Range, from Amscan International
Best Licensed Preschool Apparel or Accessories Range: Peppa Pig #Plantwithpeppa Range for Character.com, from Fashion UK
Best Licensed Children’s Apparel or Accessories Range: Peanuts Children’s Range, from Marks and Spencer
Best Licensed Adult Apparel or Accessories Range: Bridgerton Collection, from Stradivarius
Best Licensed Written, Listening or Learning Range: LEGO DUPLO Audio Cards, from Yoto
Best Licensed Paper Products or Stationery Range: Unilever Famous Foods Greeting Cards, from Tache
Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range: Winnie the Pooh Bath and Body Collection, from Mad Beauty
Best Licensed Food or Drink Range: Friends Central Perk Hot Beverage Range, from Cafféluxe
The Innovation Award: Thomas and Friends Sensory Friendly Range, from Character.com
Best Sustainable Licensed Product: Peppa Pig Plant with Peppa Collection, for George@Asda
Best Preschool Licensed Property: Bluey
Best Children’s or Tween Licensed Property: Wizarding World
Best Teen or Adult Licensed Property: Stranger Things
Best Gaming Licensed Property: Pokémon
Best Film Licensed Property: Encanto
Best Music or Celebrity Licensed Property: Billie Faiers
Best Sports Licensed Property: Tottenham Hotspur Football Club
The Classic Licensed Property Award: Paddington
What Kids Love Award: Minecraft
Honorary Achievement Award 2022: Stephen Gould
The awards are owned and organized by Max Publishing and were supported by headline sponsor, Brand Licensing Europe 2022, and industry trade body, Licensing International.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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