Licensing Awards 2021: And The Winners Are...

The Licensing Awards winners for 2021 have been unveiled.

License Global

September 14, 2021

1 Min Read

The Licensing Awards have announced their winners for 2021.

More than 200 retail buyers formed a judging panel offering their expert input across the product categories. Various panels convened to discuss, debate and validate all the other categories to arrive at the finalists. A ceremony on Sept. 14 revealed the winners.

The winners of The Licensing Awards for 2021 are...

The U.K. Rising Star Award 

  • Abbie Burrows, category manager hardlines and FMCG, Hasbro U.K. & EMEA

Best Retailer of Preschool Licensed Products (Age Group 0-5) 

  • George@Asda

Best Retailer of Childrens Licensed Products (Age Group 5-16) 

  • Tesco

Best Retailer of Adult Licensed Products 

  • Tesco

The Radar Award 

  • The Hut Group

Best Overseas Retailer (Not in the U.K.) 

  • Aldi

Best Licensed Retail Marketing Initiative 

  • Mrs Hinch Exclusively at Tesco Campaign

Best Licensed Promotions Campaign 

  • “Tom and Jerry” and Xplora: The Movie Partnership (Agency: Lime Communications)

Best Licensed Live Event 

  • The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens 

Best Licensed Toys or Games Range 

  • “CoComelon” Toys from Jazwares/Bandai

Best Licensed Dress-Up  

  • “Star Wars, The Mandalorian” Costume for TU Sainsbury’s from Rubies Masquerade

Best Licensed Preschool Apparel or Accessories Range (0-5 Years)  

  • Peter Rabbit Classic SS21Collection for Nutmeg at Morrisons from Dennicci; and 

Best Licensed Childrens Apparel or Accessories Range 

  • The Wizarding World Kids Fashion Range from M&S

Best Licensed Adults Apparel or Accessories Range 

  • Barbie 1959 Collection from Zara

Best Licensed Written, Listening or Learning  

  • Mr Men Little Miss Books from Farshore Books 

Best Licensed Paper Products or Stationery Range 

  • “Peaky Blinders” Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions

Best Licensed Giftware Range, Home Décor, Tableware or Housewares Range 

  • Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston 

Best Licensed Food or Drink Range 

  • “Harry Potter” Confectionery for M&S from Kinnerton Confectionery

The Innovation Award 

  • LEGO DOTS Range from Levi’s 

Best Sustainable Licensed Product 

  • “Peppa Pig” Brand Threads Range from Coneen By Design

Best Preschool Licensed Property (Age Group 0-5) 

  • “Peppa Pig” 

Best Children’s or Tween Licensed Property (Age Group 5-12) 

  • L.O.L. Surprise!

Best Teen or Adult Licensed Property 

  • Wizarding World 

Best Gaming Licensed Property

  • “Pokémon” 

Best Film Licensed Property 

  • “Peter Rabbit 2: The Runaway” 

Best Music or Celebrity Licensed Property 

  • The Rolling Stones 

Best Sports Licensed Property 

  • England Football

The Classic Licensed Property Award 

  • The Very Hungry Caterpillar

What Kids Love Award

  • Frozen

Honaray Achievent Award

  • Angela Hall, founder, H&A

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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