Marketplace Launches

Advanstar has launched a digital licensing marketplace designed to complement and expand the licensing activity that occurs at Licensing Expo.

April 6, 2018

2 Min Read

Ever wish Licensing Expo lasted more than three days? Well, now it will, with the new digital licensing marketplace, designed to complement and expand the licensing activity that occurs at Licensing Expo and Brand Licensing Europe year-round.

By integrating the global databases of Licensing Expo, BLE and License! Global,, powered by Balluun, is now the largest database of licensors and licensees in the world, offering retailers, manufacturers and licensees 24/7 access to the world’s most powerful entertainment, character, art, fashion and corporate brands.

“ is a hub that brings the shows alive online. As an exhibitor, you already have a free digital showroom, and as an attendee, you’re already registered to search, connect and collaborate,” says Chris DeMoulin, president, licensing, Advanstar.

“ brings the Expos to the Internet, and as it expands, it will add exponential value to our exhibitors’ businesses and our attendees’ ability to connect with their next opportunity.”

Exhibitors from both Licensing Expo and BLE can set up a free digital showroom for their brands. Additionally, Licensing Expo attendee files have already been incorporated into the service’s database, which means easy, one-step registration for retailers and manufacturers.

At launch, the service will allow retailers, manufacturers and licensees to search for brands and agents for their next collaboration or partnership.

Reciprocal searches will become possible in early 2015, with brands, property owners and agents being able to search the database to find the qualified licensing, manufacturing or retail partners they’re looking for. A private messaging system will allow users to contact potential business partners and collaborate, with an “opt in” approval system similar to that offered by B2B business services such as LinkedIn, so brand owners can control the conversation.

A true, year-round resource, is the place to identify new revenue opportunities, reach out to prospective partners, network within the licensing community, deepen relationships and even initiate negotiations, all backed by the unparalleled resources of Advanstar Licensing’s Licensing Expo, BLE and License! Global magazine.

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