Mattel has tapped Soren T. Laursen to serve as its executive director as of Oct. 8.

License Global

October 11, 2018

1 Min Read

In his new role, Laursen will help to refine Mattel’s growth strategy in Europe, spanning business planning, product and market development, commercial execution, regional partnerships and retail collaborations. It is a part-time role that will see him continue to serve as a member of Mattel’s Board of Directors. He will no longer serve as a member of the Mattel Board’s Governance and Social Responsibility Committee.

“As we continue to execute our strategy to transform Mattel into an IP-driven, high-performing toy company, Soren’s expertise will help accelerate our momentum,” says Ynon Kreiz, chairman and chief executive officer, Mattel. “Soren’s knowledge of the commercial landscape in the toy industry is exceptional. I am confident he will make significant, lasting contributions as we position Mattel for growth and long-term shareholder value.”

Laursen is an industry veteran who has most recently worked as chief executive officer at Top-Toy Holding, a toy and children’s retailer in the Nordic region. Other roles include senior positions at the LEGO Group including president of LEGO Systems from 2004-2016. In addition, he is an advisor for the Toy Association.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like