Kathy Ireland, Brainbase Team for Tech

Under the partnership, Kathy Ireland will join Brainbase as global chief brand strategist.

License Global

March 25, 2020

1 Min Read

Los Angeles-based technology company Brainbase, which owns the intellectual property and licensing platform Brainbase Assist, has partnered with Kathy Ireland Worldwide to further the global impact of both businesses.

"With the constant emergence of new technology, our company continually explores new partnerships in this arena that we feel are going to revolutionize their industry and bring solutions to our customers and businesses,” says Kathy Ireland, chair, chief designer and chief executive officer, Kathy Ireland Worldwide. “Brainbase is a company like no other. Its innovative, cutting-edge technology platform is sure to transform the IP licensing industry. As our company continues to grow and enter new categories, we look forward to working with Brainbase CEO Nate Cavanaugh and his ingenious team to be the ultimate platform to streamline and manage our complex business needs.”

Under the partnership, Kathy Ireland will join Brainbase as global chief brand strategist to provide Brainbase with global brand-building and licensing industry expertise.

"Partnering with Kathy and her incredibly talented team is a tremendous opportunity for Brainbase,” says Cavanaugh, chief executive officer, Brainbase. "Kathy Ireland Worldwide is one of the most highly respected brands in the licensing industry, and we are ecstatic to have Kathy’s brand acumen and guidance for years to come as we continue our mission to make the IP industry more open, efficient and accessible.” 

Brainbase’s current client base includes Sanrio, the global lifestyle brand best known for Hello Kitty, along with BuzzFeed, SYBO Games, MDR Brand Management and other globally recognized brands.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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