JRL Group to Rep World Book

JRL Group has been selected as the exclusive licensing agency for World Book.

License Global

April 23, 2021

1 Min Read

World Book has chosen JRL Group to act as its exclusive licensing agency.

World Book offers information on topics from STEM (Science, Technology, Engineering, Math) subjects to historical and current events. World Book delivers its content to customers worldwide through various media, including online, audio, mobile, e-books and print.

“The World Book licensing program will use our trusted and recognized brand to introduce exciting new products that are kid-tested and parent-approved,” says Geoff Broderick, president, World Book. “We look forward to working with JRL Group to establish World Book as a premier licensed brand.”

Initial product categories include toys, games, puzzles, science kits, telescopes, globes, school supplies, publishing, interactive learning aids, educational audio and video products and more.

“World Book is a name that is synonymous with learning and education,” says Andrew Lieb, president, JRL Group. “We are honored to have been selected to represent such an iconic brand. World Book’s world-renowned name, coupled with its extensive library of articles, illustrations, and content, make this licensing program a truly unique opportunity. World Book is positioned to provide supplemental learning products that reach beyond the classroom in fun yet challenging ways.”

Read more about:

JRL Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like