JRL Group to Rep World Book

World Book has chosen JRL Group to act as its exclusive licensing agency.

World Book offers information on topics from STEM (Science, Technology, Engineering, Math) subjects to historical and current events. World Book delivers its content to customers worldwide through various media, including online, audio, mobile, e-books and print.

“The World Book licensing program will use our trusted and recognized brand to introduce exciting new products that are kid-tested and parent-approved,” says Geoff Broderick, president, World Book. “We look forward to working with JRL Group to establish World Book as a premier licensed brand.”

Initial product categories include toys, games, puzzles, science kits, telescopes, globes, school supplies, publishing, interactive learning aids, educational audio and video products and more.

“World Book is a name that is synonymous with learning and education,” says Andrew Lieb, president, JRL Group. “We are honored to have been selected to represent such an iconic brand. World Book’s world-renowned name, coupled with its extensive library of articles, illustrations, and content, make this licensing program a truly unique opportunity. World Book is positioned to provide supplemental learning products that reach beyond the classroom in fun yet challenging ways.”