Joester Loria Group Partners with McDonald’sJoester Loria Group Partners with McDonald’s
Joester Loria Group is now McDonald’s global licensing agency.
January 30, 2020
McDonald’s Corporation has retained The Joester Loria Group to develop collaborations and collections of licensed products.
JLG will work closely with McDonald’s global marketing team to tap into the brand’s characters and brand campaigns with a focus on fashion, accessories and collectibles for adults. Look for episodic campaigns, pop up events, mashups and product to launch in 2020.
McDonald’s licensing program dates back to the 1980s, when they began launching collaborations with retailers. Just last month, McDonald’s launched an online store as well, offering permanent as well as seasonal offerings.
“McDonald’s has been ingrained in the fabric of culture for years, and there's a long history of fans wearing our brand with pride,” says Jen Landolt, senior director, global marketing, McDonald’s Corporation. “We look forward to collaborating with great brands to deliver product that celebrates McDonald’s heritage and deep emotional connection with our customers."
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