IMG Buys Two Marketing Firms

New acquisitions will allow WME/IMG to be a one-stop-shop for brands.

WME/IMG has acquired the marketing agencies Fusion Marketing and IMG Live.

The IMG Live and Fusion teams will now be part of WME/IMG’s Global Partnerships group, which guides brand’s on brand strategy and activation sponsorships and endorsements, research and insights, creative, design, public relations, and digital and original content.

The acquisition will also now enable WME /IMG to offer brands a one-stop-shop from concept to delivery.

The two agencies will now work with brands such as Anheuser Bush InBev, The Coca-Cola Company, DirecTV, Marriott and Purina, among others.

“Fusion Marketing and IMG Live are key players in the experiential events space because they understand the importance of connecting with consumers on a personal level,” says Greg D’Alba, president, global partnerships, WME/IMG. “Their ability to help leading brands engage with fans and consumers in an honest, authentic way makes them the perfect addition to our portfolio.”

This acquisition follows a number of other WME/IMG strategic investments and acquisitions in the past year including The Wall Group, Professional Bull Riders, The Miss Universe Organization and more.