Iconix Brand Group features actress Vanessa Hudgens in the spring advertising and marketing campaign for its junior brand, Candie's, which is sold exclusively at Kohl's department stores.Hudgens, who starred in the High School Musical films, succeeds Brit

April 6, 2018

1 Min Read

Hudgens, who starred in the High School Musical films, succeeds Britney Spears in the Candie’s campaign, which begins in March.

"Candie's enjoyed a fantastic partnership with Britney Spears these past two years and for 2011, we proudly introduce our newest Candie's girl, Vanessa Hudgens, ushered in by none other than Britney herself,” says Dari Marder, chief marketing officer at Iconix Brand Group. “The campaign creative was inspired by Twitter with Vanessa offering fans behind the scenes-like photos and sound bites about each shot."

Julie Gardner, Kohl's executive vice president and chief marketing officer, says, "Hudgens is relevant in today's pop culture and a style icon. We are very excited to feature her….and are confident she will resonate with our young shoppers who want great style at a great value."

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