Henson Partners with Chick-Fil-A

The Jim Henson Company has partnered with Chick-fil-A for a nationwide promotion in support of the preschool series, “Pajanimals,” which debuts the on 24-hour preschool television channel Sprout in the U.S. in October. 

Beginning Oct. 1, more than 1,500 Chick-fil-A locations in 39 states will offer five different “Pajanimals” board books--Nighty Night, Let’s Stick to the Plan, Lights in the Dark, La-La-Lullaby and Sleeping Makes Me Feel All Right--with the purchase of any of Chick-fil-A kids meal for 3 year-olds and younger. 

The promotion will run through Dec. 31 and marks the first promotional collaboration between the companies for the series.