Heartfelt Artists Signed by Creative Tops for Primark

Creative Tops has signed Heartfelt agency artists Alex Cowell and Jackie East, to design two kitchenware collections.

Cowell's cupcake designs are set to feature on a mug and coaster gift set, while East's doughnut designs are set to appear on a range of mugs, coasters and lap trays. Both lines will be sold in high-street retailer Primark.  

Heartfelt is part of the Bright Group, with a specific focus on the greeting and gifts industry.