Hasbro Plans Transformers Bikes

Hasbro’s global brand licensing and publishing division signed Dynacraft BSC to design Transformers-branded rides for kids.

The “More Than Meets the Eye” bikes and scooters both available in either an Optimus Prime or Bumblebee design and are being sold at Toys ‘R’ Us with plans to be available at U.S. and Canada mass retail this summer.

Transformers bikes will feature custom frame design with a patented paint effect, logo-embossed grips and custom die-cut Autobot shield pedals. The Transformers scooter will feature a lighted deck, custom grip graphics and brushed alloy Autobot emblem badge.