Former Iconix Exec Opens AgencyFormer Iconix Exec Opens Agency

Licensing industry veteran Cory Baker has opened the new brand management and development agency Julian Wolf.

The former Iconix Brand Group and Infinity Lifestyle Brands executive launched the new firm to offer a turnkey approach to the managing and monetizing of brands.

"Julian Wolf is a unique brand management and business development agency where the belief that managing both creative and increased revenue opportunities for the client by a single team are foundational pillars to a brand’s success,” says Baker. “To contract for these services from multiple agencies can often be the difference between fragmented or seamless brand management. We've assembled an incredible team representing some of the best experience in the business toward creating profitable and impactful brand growth and engagement."