Fifi and the Flowertots to Set Roots in Canada

HIT Entertainment has made arrangements for deals, on behalf of Chapman Entertainment, with major Canadian television, toy, and apparel companies to bring the international sensation “Fifi and the Flowertots” to Canada for the first time.

Starting Feb. 25, Fifi will blossom on television on Treehouse in Canada. The show will air on Treehouse Monday through Friday and will be featured prominently on Treehouse’s Web site—treehousetv.com—with games and activities.

Additionally, HIT has selected Danawares to be the master toy licensee for Fifi and the Flowertots in Canada. Under the multiyear deal, Danawares would develop, manufacture, and market a full line of products based on Fifi and the Flowertots. The toys—expected to launch in fall 2008—would cover multiple categories, including playsets, plush, puzzles, games, and role-play items.

At the same time, One of the Boys will launch a full line of Fifi apparel. The all-new Fifi master apparel line, scheduled for launch at retail in fall 2008, will include sportswear, long- and short-sleeved shirts and sets, sweatshirts, sweaters, and more for Fifi fans in a complete range of preschool sizes. Adorable Kids Sleepwear has been tapped to design and market Fifi sleepwear, including pajamas and loungewear in sizes 0 to 16 for launch in tandem with the clothing line.