Ex-La Perla CEO to Lead GBG's Joe's

Retail veteran appointed to take the lifestyle brand into its next phase of growth.

Global Brands Group has hired fashion and retail executive Suzy Biszantz to serve as president of its Joe’s lifestyle brand.

In her new role, Biszantz will lead Joe’s in its next phase of growth, working closely with the brand’s founder and creative director Joe Dahan.

With more than 20 years of apparel industry expertise, Biszantz most recently served as chief executive officer of La Perla–Americas. Prior to that, she was president and chief executive officer of the Greg Norman Collection (then a division of Adidas/Reebok).

“With strong consumer appeal as a premium lifestyle brand, we believe Joe’s has great potential to resonate globally and are confident that Suzy brings the right vision and expertise to execute our plans for the brand’s growth and expansion," says Jason Rabin, president, North America and global, chief merchandising officer, Global Brands Group.