Ex Iconix Exec Joins King Features

Heritage comics and entertainment company appoints new global head of licensing.

Carla Silva has been appointed as the new vice president/general manager, global head of licensing for King Features, a member of Hearst Entertainment and Syndication Group.

Prior to joining King Features, which licenses brands such as Popeye, Betty Boop, Dennis the Menace, Beetle Bailey, Hagar the Horribly and many more, Silva served as senior vice president, marketing and retail, at Iconix Brand Group. While at Iconix, Silva headed and conceptualized all marketing, creative and retail initiatives.

Silva has also held key positions with United Media Licensing and American Greetings Properties.

“Carla Silva brings a broad range of invaluable, international experience to her new position,” says T.R. Shepard III, president, Hearst. “King Features represents an amazing cast of iconic characters and brands, so very precious to all of us who work with them daily and equally beloved by fans all over the world. Working closely with our team in the U.S. and our global network of licensing agents, Carla will bring a fresh, unified vision to her role as chief steward as she looks to expand licensing and promotional opportunities and develop new audiences for our world-class brands around the world.”