Embracer Group Appoints Chief Strategic Partnerships Officer

Embracer Group AB has appointed Careen Yapp to the newly created position of chief strategic partnerships officer. Yapp will serve as part of the group executive management team, which now consists of Lars Wingefors, chief executive officer; Johan Ekström, chief financial officer and deputy chief executive officer; Ian Gulam, chief of staff, legal and governance and Yapp.

“I am very glad to have Careen Yapp joining the Embracer Group,” says Wingefors. “Her broad industry knowledge and over 20 years of technology and entertainment experience will add significant value to the Embracer Group’s ecosystem. Her new role will be key for defining strategic industry partnerships in close collaboration with the group executive management team and operative groups while maintaining our decentralized operating model.” 

Yapp brings more than 20 years of technology and entertainment experience to her new role, including executive business development and licensing positions at Sony Computer Entertainment, Konami Digital Entertainment and others. She joins Embracer Group from Google Stadia where she led the strategic direction and pursuit of global content partnerships for Stadia and entry point partnerships for Immersive Stream for Games. Prior to Google, Yapp led business development and account management at Gaikai, a division of Sony Computer Entertainment. 

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As chief strategic partnership officer, Yapp will be responsible for aligning strategic group partnership objectives with each operative group to drive group-wide results. While maintaining the culture of the decentralized operating model, Yapp will work with the group executive management team and the operative groups to shape group partnerships, lead business development at group level as well as drive business synergies and collaborations across the group.