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April 6, 2018
NORTH AMERICA–Disney Channels Worldwide has tapped Jennifer Rogers Doyle to serve as the company's senior vice president of brand development and integrated planning.
In her new role, Rogers Doyle will work across departments to develop marketing strategies for Disney Junior, Disney Channel and Disney XD series, movies and programming events.
She will also continue to strengthen franchise opportunities for branded properties and partner with the creative teams on ancillary content such as the short-form animated series "Descendants Wicked World.”
Most recently, Rogers Doyle served as the company’s vice president of franchise management.
"From the early days of 'Hannah Montana,' High School Musical and 'Mickey Mouse Clubhouse,' to Descendants and 'Vampirina,' Jennifer's vision, acumen and leadership helped to drive our franchise planning, opportunities and partnerships,” says Sean Cocchia, executive vice president, business operations and general manager, Disney Channels Worldwide. “She is the consummate partner to the best TV and Consumer Products teams in the kid’s business, and has helped bring our characters, songs and stories into the lives of millions of kids and families around the world."
Read more about:Disney Channel
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