Campbell Goes Organic with Wolfgang Puck Soup

As part of its commitment to wellness and growing presence in the organic market, Campbell Soup Company has acquired the Wolfgang Puck soup business, one of the leading organic soup brands in the United States, from Country Gourmet Foods.

Campbell’s will be the master licensor for Wolfgang Puck Worldwide for the use of the Wolfgang Puck brand on soup, stock and broth products in North American retail locations, with an option to extend the brand into other related categories and channels.

The Wolfgang Puck business will operate as a distinct brand within the Campbell USA portfolio.