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Ben Kaufman will move into an advisor role at BuzzFeed in order to focus on the expansion of CAMP.

License Global

August 16, 2019

1 Min Read

BuzzFeed’s chief marketing officer Ben Kaufman will exit his current role to focus on his experiential toy store CAMP.

Kaufman is expected to take on an advisory role with BuzzFeed by January 2020. His current direct reports, including Nilla Ali, vice president of strategic partnerships; Jake Bronstein, head of partner innovation; and Eric Karp, global head of licensing, will stay on board with the company. Jonah Peretti, chief executive officer, BuzzFeed, made the announcement in a memo to staffers.

“Ben will be the first to tell you about his amazingly talented team members and the great work they do at BuzzFeed (and I agree),” writes Peretti in a memo about the move. “These changes will allow them to take expanded roles in the future and have an even greater impact on our business.”

Kaufman joined BuzzFeed in 2016 and played a key role in developing products for the company’s brands such as Tasty. In 2018, he started CAMP, a 10,000-square-foot toy store that specializes in activation events for kids and families. 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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