BCBGMaxAzria Secures Fragrance License

New Wave Fragrances has been appointed to produce a women's fragrance for BCBGMaxAzria to launch in March 2011.

The scent will be available at BCBGMaxAzria-branded boutiques worldwide, as well as U.S. department stores Macy's, Nordstrom, Dillard's, Bon Ton, Bloomingdales's and Lord & Taylor. It will also be sold at U.S. specialty stores such as Sephora and Ulta. In addition, an international rollout is planned for Europe, Japan, Korea, Canada, Mexico, Australia and South America.