BBC Worldwide ANZ Adds Commercial Director

BBC Worldwide ANZ has appointed Dustin Lockett to serve as its commercial director.

In his new position, Lockett will oversee live events and entertainment, consumer products and home entertainment, as well as the development of brand licensing revenue streams and increasing consumer engagement off screen.

He will also help drive the company’s business strategy in Australia and New Zealand.

Lockett is currently the director of the live events division at Seven West Media, which he joined to launch the division in 2014. During his tenure, he co-produced and promoted a range of shows including “Ghost The Musical,” “Better Homes & Gardens Live” and “The Royal Edinburgh Military Tattoo Spectacular,” among others. He also held key positions with FremantleMedia, Wonderland Sydney, National Institute of Dramatic Art and IMG.

“Dustin has the experience and entrepreneurial flair to build our new areas of business and maximize the commercial value of our brands,” says Jon Penn, managing director, BBC Worldwide ANZ. “He has worked on some of the biggest events in Australia, across the spectrum of commercial development, and I am delighted that he will be joining us to help deliver this strategic priority.”