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Atlantyca Entertainment has partnered with Italy Family Hotels for a new promotion based on the Geronimo Stilton children’s book series.
April 16, 2019
The Geronimo Stilton Recommends Italy Family Hotels campaign will see the brand leveraged across digital promotions, desk mats, bags, a magazine and t-shirts starting April. The campaign will continue through June with the introduction of branded mini clubs at select hotels. Mini clubs will feature dance events, a children’s dining menu and particular activities.
“The enormous success we had in 2016 with the Hotel Belvedere, a pilot program we did, led us to pursue this more extensive and far-reaching partnership as a way to connect even further with fans, children and their families,” says Marco Piccinini, licensing manager, Atlantyca. “We are so thrilled to be working with Italy Family Hotels, a company that specializes in providing only the best kids experiences and look forward to joining them for a fun-filled summer.”
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