August 24, 2023
Millimages has announced the promotion of Adrien Moretto to the position of general manager. Producer of international hits such as “64 Rue Du Zoo,” “Corneil & Bernie,” “Lascars,” “Louie” and “Molang,” Millimages will now be headed by Adrien Moretto, formerly head, legal and then general secretary.
In his new position, Moretto plans to pursue the strategy implemented for 32 years by Millimages’ founder, Roch Lener, to transform every one of the studio’s intellectual properties into a transmedia experience for viewers. The studio has already implemented this strategy for its “Molang” IP, with creative content for TV and platforms, viral content for social media and a wide range of derivative products. Moretto plans to intensify the creation of content exclusive to new media, and to continue developing his network of licensees, all the while continuing to develop and produce high-quality traditional productions.
Now one of the youngest general managers in the French audiovisual industry, Moretto will be able to draw on the savoir-faire and expertise of each of the company’s business units to perpetuate the studio’s global influence.
About the Author(s)
You May Also Like