Active Merchandising, Phat Kandi Kick Off German Territory with EMP DTRActive Merchandising, Phat Kandi Kick Off German Territory with EMP DTR
New product lines target dark, edgy fashion sense.
June 11, 2021
Phat Kandi, created by Mel Williams, has partnered up with Active Merchandising for the German, Swiss and Austrian territory.
With Anita van Esch heading up the partnership, EMP has been signed on for Europe with a DTR for apparel and accessories. Cross-branding Phat Kandi with EMP’s own label Black Blood by Gothicana, the effort introduces a collection consisting of, but not limited to T-shirts, sweatshirts, hoodies, leggings, skirts, dresses, shoes, mugs, jewelry and more.
“We are thrilled to enter into this partnership with EMP,” says Anita van Esch, owner, Active Merchandising. “Phat Kandi perfectly matches the consumer profile of EMP and we are keen to develop a cool collection of trendy products.”
“Active Merchandising and Anita are a spot-on addition for our brand,” says Mel Williams, creative director, Kandi Co Creations. “With Anita’s background, expertise and the enthusiasm between us, we feel very confident to enter the market. We can’t wait to build out our network here! And what a way to kick off with EMP already signed on,”
“Black Blood by Gothicana combines gloomy and occult designs and symbols with trendy fashion garments,” says Ludger Bußmann, teamlead license management, EMP.
“A dark statement: provocative, flashy and anything but adapted. We are beyond excited to work with Mel Williams directly on a capsule collection uniting Phat Kandi with Black Blood by Gothicana.”
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