Acamar Grows 'Bing' with New Execs

Acamar Films has expanded its London-based team with the appointment of Laura Clarke, Stephanie Gauld and Pippa Irvine to work on its preschool series “Bing.”

Clarke has taken on the role of licensing manager for the preschool series. Prior to joining the company, she worked with companies such as BBC Worldwide, HIT Entertainment and Mattel.

Gauld has been appointed as head of digital and will focus on digital strategy for the series. Prior to joining Acamar, Gauld worked at Egmont as digital publisher and developed new IP and standalone digital products. She has also held positions with Disney, where she set up the EMEA Virtual Worlds team, including launching Club Penguin in Europe.

Meanwhile, Irvine has been appointed to the role of digital communications manager and will help lead “Bing’s” social media platforms and evolving strategy. Before joining Acamar, she held positions with BAFTA and the Tate Gallery.

Acamar Films has also brought on Georgia Somerset as a licensing assistant and Amy Williams as a marketing assistant. Meanwhile, Ashley O’Kane has been promoted to director of sales and marketing.

“As ‘Bing’ continues to thrive and launch in new territories this year, we are building a team to help grow the property across all media both in the U.K. and globally,” says Mikael Shields, chief executive officer, Acamar. “I am genuinely thrilled to have attracted experienced executives of such a high caliber who each bring their own unique skills to support ‘Bing’s’ ongoing expansion across TV, DVD, licensing, publishing and digital.”