4Licensing to Rep Kennel Club

American Kennel Club has appointed 4Licensing as the exclusive worldwide licensing agent for its portfolio of brands.

The two companies have worked together since 2003 to bring the brand to retail.

"Over the last ten years we have enjoyed a very successful licensing partnership with the AKC, and we are excited to work once again with such a prestigious organization,” says Bruce R. Foster, interim chief executive officer, 4LC. “We plan to capitalize on our partnership with the AKC by meeting the growing global demand for ‘blue ribbon’ dog products that reflect the quality, image and prestige long associated with the AKC’s 129-year history."

The AKC already has multi-year deals in a range of categories including pet toys and treats with Pet Brands, dog kennels and furniture with Jewett-Cameron and dog beds and accessories with European Home Designs.