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Kids Rule the March Issue of License Global!

Let your imagination soar as the latest issue of License Global puts focus on the ever-evolving Kids industry.

License Global

March 18, 2021

1 Min Read

The March 2021 issue of License Global spotlights the top players in the Kids licensing industry. In the cover story, learn about the iconic legacy of Mattel and how the global toy giant continues to foster innovation, imagination and inspiration among the next generation more than 75 years after its inception. 

Also in this issue are the kids' brands pushing the pandemic boundary. As COVID-19 kept kids inside, brands found ways to keep them playing. In the debut of the License Global Selects column, we break down the brands that helped kids cope with the "new normal." In addition, License Global examines how social media, COVID-19 and more have shaped Generation Alpha and how its views are impacting retail's future. 

This issue will also highlight the:

- New titles, upcoming studios, masterclass animators and breakthrough consumer products bringing European entertainment to the world in 2021;

- New generation of kid influencers highlighting the impact and brand success that can come from platforms like YouTube; and

- Popular brands in the pop culture zeitgeist with Jazwares.

Read this and much more in the all-new issue of License Global, out now.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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