MDL has announced a new raft of brands to bring to the Italian market.
"We are eager to start working with Global Merchandising Services and the properties it offers to the Italian licensing market," says Maurizio Distefano, chief executive officer, MDL. "This partnership enriches our portfolio and allows us to access another inspirational branch of the licensing world which, even at this early stage, has attracted many potential licensees."
Signing a deal with Global Merchandising Services, Iron Maiden, Motorhead, Slayer, Backstreet Boys, Little Mix, Louis Tomlinson and Gordon Ramsay, join MDL in the Italian market.
"We are delighted to work with Maurizio Distefano Licensing," says José Santiago, international licensing manager, Global Merchandising Services. "This is a great opportunity to grow and continue to develop licensing for our clients in the key Italian market."
To kick off the licensing program for these artists, MDL is looking to build consumer products across opportunities such as apparel, accessories, footwear, food and beverage, makeup and décor.