Target Expands Chip and Joanna Gaines’ Hearth & Hand Line

Hearth & Hand is expanding with more licensed products available at Target. Later this month, the new line will be given more space at select Target stores that will allow for more than 500 more items.

“From the moment we debuted Hearth & Hand with Magnolia in 2017, our guests fell in love with Chip and Joanna’s elegant, effortless style and Target’s accessible design and incredible value,” says Cara Sylvester, senior vice president, home, Target. “It’s been a wildly successful addition to Target’s strong owned-brand portfolio, and we’re constantly refreshing the assortment and adding new categories, like bedding and furniture, to bring guests – and loyal Chip and Joanna fans – back for more.”

The spring collection of Hearth & Hand is now available at select stores and online.