The Tangent Agency Shares at-Home Business TipsThe Tangent Agency Shares at-Home Business Tips
The Tangent Agency shines a light on how COVID-19 has impacted their business practices.
April 10, 2020
A lot has changed in the last few weeks. For families, communities and businesses, things have transformed at a rapid rate, and everyone is finding their new version of normal. Businesses especially have had to get crafty with their new day-to-day. Take The Tangent Agency, for example, which has taken what they know and used it to their advantage to better their business and help aid pandemic relief.
“We curated some helpful resources for those that may not know where to look or feel that they don’t have the time,” says Daniel Barber, chief strategy officer, The Tangent Agency. “There are already so many businesses and brands and individuals stepping up to the plate in all sorts of innovative ways; we wanted to profile and celebrate the inspiring work being done across every sector of our culture, from every corner of the world. Bravo to all those rising to this extraordinary occasion.”
This package, which they call Tangent's Work From Home Care Package, allows them to continue doing business while offering resources to those who may need it.
“Letting people know we’re still open for business is obviously an important message we needed to send, but we wanted to take a different approach,” says Marc Becker, chief executive officer, The Tangent Agency. “Just like we do when tackling client’s creative challenges, we met as a team (through Zoom, of course) and decided to curate a fun message to hopefully put a smile on people’s faces and help make this time a little more enjoyable. We are grateful we get to collaborate with them on brand building, storytelling, licensing and executing breakthrough campaigns. We know our community is going through a lot right now, so we just wanted to remind people that just because we can’t be there for them in person, we’re still here if they need us.”
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