Two licensees have amended their “Little House on the Prairie” deals.

License Global

July 24, 2020

1 Min Read

Friendly Family Productions has amended two licensee agreements for its “Little House on the Prairie” brand.

Licensees, Litographs and The Queen’s Treasures, have amended existing licensing agreements with Friendly Family Productions to expand their “Little House on the Prairie” offerings. The amendments were brokered by the properties licensing agent, Spotlight Licensing.

“In uncertain times, it’s comforting for consumers and licensees alike to be able to turn to a trusted and familiar brand like ‘Little House on the Prairie’ and, recognizing that, we are happy to be able to give these licensees the opportunity to grow their ‘Little House’ lines,” says Carole Postal, president, Spotlight Licensing and Brand Management.

Litographs will expand its “Little House on the Prairie” collection to include puzzles, hoodies and shower curtains. The new items join previously licensed gear such as totes, posters, scarves, t-shirts, pillows and blankets already produced under Litograph’s deal. Each product in the collection features stylized designs incorporating text from the “Little House on the Prairie” books

The Queen’s Treasures has been granted rights to include 15-inch dolls, doll clothes, doll furniture, a doll house and doll accessories to extend their line. Products join previously produced 18-inch dolls, doll clothes and doll accessories already available as part of the company’s “Little House on the Prairie” Collection.

The updated partnerships extend the “Little House on the Prairie” brand which recently was used for a deal with Cubles.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like