Pampers Baby Care Line Launched in Brazil

Grupo Boticário, one of the largest beauty groups in the world, joins forces with P&G, one of the world’s leading consumer goods manufacturers, to launch a baby care line of Pampers. The new products will reach Brazilian pharmacies and supermarkets in September.

The management of the new line will be conducted by Grupo Boticário, a Brazilian company founded over 46 years ago and currently in over 50 countries, with more than 4,000 brick-and-mortar stores. As with its other licensed brands, such as Australian Gold Sun Protection, the company will be responsible for the development, production, distribution, and sales of the products to pharmacies, supermarkets, and e-commerce channels, including Beleza na Web, also a company of Grupo Boticário.

There will be 13 products for body care (repairing cream, babytopia lotion, moisturizing oil and moisturizing lotion), hair care (shampoo and conditioner) and bath (liquid soap). The new line is 100% hypoallergenic, developed for all skin types and safe to use from the first days of life. In line with the pillars of Grupo Boticário, which in 2022 won the title of the sixth most-sustainable cosmetics company on the planet, according to the Dow Jones Sustainability Index, the products were developed with up to 98% natural ingredients (calculation of components of natural-based on ISO 16128, percentage listed on the packaging of each product).

“Incorporating the new Pampers baby care division into our portfolio of licensed brands meets the consumer trends in the beauty and care market and represents yet another strategic move by Grupo Boticário, which has been treading a consistent path around the pillars of innovation, technology and experience,” says Renata Gomide, vice president, consumer, Grupo Boticário. “This partnership also reinforces our strength in the B2B market, which is a very relevant business front for us to continue building the beauty ecosystem strategy. The new line adds the strength and expertise of Pampers in the children's market, as the brand is recognized as the first choice of hospitals, parents and influencers, to the reference and trust conquered by Grupo Boticário, which brings together a robust portfolio of brands, offering high-quality products, carefully designed from the choice of ingredients and creation of new formulas in state-of-the-art laboratories to the logistics process that allows distribution throughout Brazil through stores, resale and e-mail commerce.”

Beanstalk is P&G’s exclusive global licensing agency.