Gold’s Gym Lifts Appliances, Protein Powders

Branded health and fitness products are set to hit North American retailers this year.

Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.

Brand Sense Partners, the health and fitness brand’s exclusive licensing agent, brokered the deal.

In addition to the branded protein powders, the kitchen appliance line will include products such as blenders, juicers, healthy grills and more.

"Gold's Gym is an iconic and established name in the health and fitness industry, so we are very excited to partner with them to introduce Gold's Gym products at retail," says Chaim Pikarski, chief executive officer, C+A Global. “Diet and nutrition play a significant role in a healthy lifestyle and we couldn't think of a more appropriate and recognizable brand than Gold's Gym to connect our products with consumers."

The branded protein powders and small kitchen appliances are set to launch in North America in early 2017.

“While we are constantly seeking innovative ways to enhance the gym-going experience, the launch of Gold’s Gym protein powders and small kitchen appliances also gives fitness enthusiasts the opportunity to further engage with Gold’s Gym in their homes,” says Michael Cobb, chief marketing officer, Gold’s Gym. “C+A Global’s experience and spirit for innovation makes them a strong partner for us in these categories and we are excited about seeing products in the marketplace.”