Upper Deck and NHL Alumni Association Extend Trading Card License

Upper Deck, a leader in entertainment and sports collectibles, has announced that the company has agreed to a long-term license extension with the NHL Alumni Association (NHLAA). Upper Deck will continue to be the exclusive licensed producer of physical trading cards for the NHLAA. Authentic Digital Collectible Trading Cards will also be part of the assortment of licensed products from Upper Deck in the future.

“The NHL Alumni Association has proven to be an important catalyst in our business, differentiating our product portfolio to include trading cards and autographs from some of the greatest players to ever play the game of hockey,” says Jason Masherah, president, Upper Deck. “We look forward to expanding upon our past successes to include Authentic Digital Collectible trading cards.”

“The NHL Alumni Association is excited to continue ‘Honoring the Past’ alongside our long-standing partners at Upper Deck,” says Glenn Healy, executive director, NHL Alumni Association. “Upper Deck trading cards have always played an integral part in preserving the legacy of hockey. This announcement ensures that fans and collectors of all ages can celebrate the iconic NHL Alumni, who built the game we all love. We look forward to working with Upper Deck to keep bringing fans one step closer to the history of our game.”