Heritage and lifestyle brand, Barbour, has launched its 2019 Christmas campaign which will be inspired by the children’s book “Father Christmas.”
The partnership will see the launch of a film inspired by the 1991 “Father Christmas” animated special. It will tell the tale Father Christmas in his Barbour waxed jacket which has seen him through 125 years of Christmas Eve present drops. The film explores how the jacket has picked up scuffs and scrapes over the years but has always kept him warm and dry.
“Thanks Mrs. C” was directed by Dave Unwin, director of the original 1991 animated special, along with Art Director, Loraine Marshall and a number of leading British animators. The agreement was brokered by The Copyrights Group who have been the licensing agents for “Father Christmas” for nearly 30 years.
“We are thrilled to once again be partnering with Barbour for this new Father Christmas project. We are really looking forward to seeing the campaign come to life,” says Rachel Clarke, senior vice president, licensing and retail U.K., The Copyrights Group.
The “Thanks Mrs C” film is currently available Barbour’s YouTube channel and Facebook page.
Barbour’s 2019 Christmas campaign follows on previous festive partnership with brands including “The Snowman” from 2016.