Copyrights Brokers Father Christmas, Barbour Deal

Partnership brings to life digital video “Thanks Mrs. C” inspired by the 1991 “Father Christmas” animated special.

License Global

November 5, 2019

1 Min Read
Barbour visual.png

Heritage and lifestyle brand, Barbour, has launched its 2019 Christmas campaign which will be inspired by the children’s book “Father Christmas.”

The partnership will see the launch of a film inspired by the 1991 “Father Christmas” animated special. It will tell the tale Father Christmas in his Barbour waxed jacket which has seen him through 125 years of Christmas Eve present drops. The film explores how the jacket has picked up scuffs and scrapes over the years but has always kept him warm and dry.

“Thanks Mrs. C” was directed by Dave Unwin, director of the original 1991 animated special, along with Art Director, Loraine Marshall and a number of leading British animators. The agreement was brokered by The Copyrights Group who have been the licensing agents for “Father Christmas” for nearly 30 years.

“We are thrilled to once again be partnering with Barbour for this new Father Christmas project. We are really looking forward to seeing the campaign come to life,” says Rachel Clarke, senior vice president, licensing and retail U.K., The Copyrights Group.

The “Thanks Mrs C” film is currently available Barbour’s YouTube channel and Facebook page.

Barbour’s 2019 Christmas campaign follows on previous festive partnership with brands including “The Snowman” from 2016.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like