PUMA Partners with Frida Kahlo Corporation and OEG Latino On New Release

PUMA has partnered with the Frida Kahlo corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection in honor of the Mexican painter.  

Frida Kahlo is part of the new Female Artist Series by PUMA, an initiative celebrating equality and empowering the voices of female artists. Frida Kahlo channeled personal struggles into art and self-confidence. 

Through the PUMA Artist Series, PUMA is creating a new dimension to the She Moves Us campaign by creating products with purpose in partnership with legendary and rising artists. 

The PUMA x FRIDA KAHLO collection will be available at PUMA.com, PUMA stores and select retailers globally starting this summer.