Sponsored By

PUMA Partners with Frida Kahlo Corporation and OEG Latino On New Release

The Frida Kahlo Collection will launch this summer as part of the new Female Artist Series by PUMA.

License Global

June 15, 2022

1 Min Read
Shoe from the PUMA x Frida Kahlo collaboration.
Shoe from the PUMA x Frida Kahlo collaboration.PUMA/OEG Latino

PUMA has partnered with the Frida Kahlo corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection in honor of the Mexican painter.  

Frida Kahlo is part of the new Female Artist Series by PUMA, an initiative celebrating equality and empowering the voices of female artists. Frida Kahlo channeled personal struggles into art and self-confidence. 

Through the PUMA Artist Series, PUMA is creating a new dimension to the She Moves Us campaign by creating products with purpose in partnership with legendary and rising artists. 

The PUMA x FRIDA KAHLO collection will be available at PUMA.com, PUMA stores and select retailers globally starting this summer. 


Read more about:

PUMAFrida Kahlo

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like