P.F. Flyers to Partner with Fashion Retailer, REVOLVE

P.F. Flyers has announced a brand refresh that kicks off with a partnership on REVOLVE.com, marking a significant step in P.F. Flyer’s expansion beyond DTC and into wholesale distribution. In celebration of merging the legacy of the brand with the next phase of P.F. Flyers, the Desert Adventure collection will be sold only on REVOLVE’s website initially. Taking its audience on a desert adventure of their own, P.F. Flyers will also be the official sneaker of REVOLVE Festival, taking place in Palm Springs, CA, April 12-13. 

“I’m excited for the brand to partner with REVOLVE to expand its footprint not only in the retail space but in key moments, including festival culture as well,” says Lisa Lewis, chief marketing officer, P.F. Flyers. “We will also be debuting a new desert-inspired collection on REVOLVE to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love, but adds a modern twist on the design.” 

Combining vintage baseball and basketball inspirations with contemporary craftsmanship, these sneakers feature a desert-washed canvas in hues of sand, clay and gravel, offering a sun-faded look from the first wear.  

The partnership and collection are the starting point of many new offerings P.F. Flyers plans to roll out over the next year, as the brand remains committed to delivering the most comfortable canvas shoe on the market. 

The Desert Adventure collection is available now on Revolve.com and on Pfflyers.com starting on Earth Day (April 22) while supplies last.