P.F. Flyers to Partner with Fashion Retailer, REVOLVE

P.F. Flyers will be the official sneaker of the REVOLVE Festival.

License Global

April 9, 2024

1 Min Read
P.F. Flyers shoes.
P.F. Flyers shoes.P.F. Flyers

P.F. Flyers has announced a brand refresh that kicks off with a partnership on REVOLVE.com, marking a significant step in P.F. Flyer’s expansion beyond DTC and into wholesale distribution. In celebration of merging the legacy of the brand with the next phase of P.F. Flyers, the Desert Adventure collection will be sold only on REVOLVE’s website initially. Taking its audience on a desert adventure of their own, P.F. Flyers will also be the official sneaker of REVOLVE Festival, taking place in Palm Springs, CA, April 12-13. 

“I’m excited for the brand to partner with REVOLVE to expand its footprint not only in the retail space but in key moments, including festival culture as well,” says Lisa Lewis, chief marketing officer, P.F. Flyers. “We will also be debuting a new desert-inspired collection on REVOLVE to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love, but adds a modern twist on the design.” 

Combining vintage baseball and basketball inspirations with contemporary craftsmanship, these sneakers feature a desert-washed canvas in hues of sand, clay and gravel, offering a sun-faded look from the first wear.  

The partnership and collection are the starting point of many new offerings P.F. Flyers plans to roll out over the next year, as the brand remains committed to delivering the most comfortable canvas shoe on the market. 

The Desert Adventure collection is available now on Revolve.com and on Pfflyers.com starting on Earth Day (April 22) while supplies last. 

Read more about:

North America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like