Nickelodeon and Stride Rite Join Forces for Slime Shoes

Nickelodeon and Stride Rite have entered into an agreement to create slime-inspired shoes. Slime, Nickelodeon's iconic green goop, has been incorporated in products from toys to books. The new Stride Rite line is its footwear debut.

Two boys' styles, "Barforama," a hook-and-loop closure, and "Snotrocket," an alternative closure, each feature a rugged Slimers! logo imprinted outsole, a wrapped toe for durability at play, gooey green splat inspired prints, and their own printed "Warning: Extreme Slime Drippage" label. Additionally, the shoes' ultimate green slime pods glow in the dark.

For girls, Nick's "I Love Slime" logo colors and elements sparkle in two styles, "Stickysweet," an alternative closure, and "Ooeygooey," an ath-leisure Mary Jane. Both styles feature a heart-and-swirl sparkle outsole, pearlized leather upper, colorful glitter design accents and heart shaped green slime pods that glow in the dark.

Stride Rite will utilize Nickelodeon as the exclusive marketing platform for the Nick Slimers! footwear line. The program will be supported through a custom designed Stride Rite box, point of purchase display, a slime-inspired gift with purchase, and an advertising campaign on Nickelodeon timed to the 2008 back-to-school season.