Frankie's Garage to Extend to Clothing, Shoes with M4e

M4e group has secured the licensing rights for Frankie's Garage, the '80s New York bag label.

The label has been enjoying a renaissance since 2009 and M4e plans to expand the product range and complement it with new product groups. Initially a high-end fashion collection, as well as a trendy shoe collection are being considered. At a later date, the range may include accessories such as glasses, watches and underwear.

The Frankie's Garage label was founded in 1985 in New York and one of its first bags was the messenger bag, inspired by New York's bicycle-couriers. Following an article in the U.S. edition of Vogue, international success followed. By the end of the 1980s the company founder, Werner Jakobi, had supplied over a thousand dealers with his collections worldwide.

M4e AG, together with its subsidiary company, the Essen-based textile distributor Tex-ass Textilvertriebs GmbH, is now developing a streetwear fashion collection, which takes on the well-known and popular design elements of the successful bag collection and orients itself to current trends such as vintage. The collection is due to be initially presented in mid-2010 and will be available at the latest in spring/summer 2011 in the relevant trend and fashion shops.