February 21, 2023
Nashville Soccer Club has unveiled its new Man in Black Kit, which was created in collaboration with the estate of Johnny Cash, Sandbox Succession and Wasserman Music. The Man in Black Kit was inspired by The Backline Supporters Collective, the club’s fans. On Feb. 29, 2020, Nashville SC inaugurated its journey in Major League Soccer and prior to kickoff, The Backline unveiled its first MLS tifo, featuring the Man in Black alongside the Nashville SC logo. Inspired by that moment, Nashville SC and The Estate of Johnny Cash began collaborating to tell the story of the life and legacy of Cash.
The all-black ensemble is embellished by dark graphite and iron metallic accents including a jock tag of Johnny Cash’s photo at Folsom Prison, Cash’s autograph on the back-of-the-neck, the Nashville SC crest, an iron metallic Renasant Bank logo and an adidas logo. The left sleeve celebrates the Apple and MLS partnership by featuring the Apple TV and MLS logos, and the right sleeve features the Hyundai logo.
“From the first day we started Nashville Soccer Club, we talked a lot about being ‘uniquely Nashville,’” says Ian Ayre, chief executive officer, Nashville SC. “This city is steeped in music history and icons of that industry. None more so than the Man in Black himself, Johnny Cash. From our opening match on Feb. 29, 2020 when our supporters, The Backline, unveiled a tifo with that famous Johnny Cash image, there has clearly been a strong connection between both The Cash Family and the NSC family. I don’t think there can be a greater tribute to Johnny’s place in music history or Nashville than to have a team full of Men in Black take the field on behalf of Nashville SC.”
“Nashville meant so much to my father, both as a historical music community and a welcoming home,” says John Carter Cash. “Connecting the Cash legacy to Nashville Soccer Club and Major League Soccer, and the joy it’s bringing to Nashville residents, would have made him proud. I’m delighted to see the Man in Black celebrated alongside the Boys in Gold.”
Nashville SC will don the Man in Black Kit for the first time on Saturday, Feb. 25 as it hosts New York City FC.
Following its debut, the Man in Black Kit will be featured throughout the 2023 and 2024 MLS seasons and is available for fans to purchase at Nashvillesc.com/maninblack. In addition to the kit, the partnership will include special collaborations, which will be offered exclusively through Fanatics, the clubs official retail partner, throughout the two seasons.
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