April 6, 2018
Yogurtland is planning six new frozen yogurt and sorbet flavors inspired by Looney Tunes characters in a new partnership with Warner Bros. Consumer Products.
Bugs Bunny, Daffy Duck, Road Runner, Tweety, Marvin the Martian and Taz will each have their own flavor, collectible spoon and cup.
Two new flavors will be introduced each week, among them carrot cake frozen yogurt for Bugs Bunny, Kosmic Fruit Kaboom for Marvin the Martian, lemon cream cookie for Tweety and devil’s food cake for Taz.
Yogurtland is offering a new line of co-branded merchandise that includes notepads, pencils, key chains and melamine bowls.
“We are delighted to bring together the wildly colorful antics of the legendary Looney Tunes with the creative and clever flavors that Yogurtland is famous for in this sweet collaboration,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP.
The promotion kicked off Monday with character appearances, prizes and free yogurt parties at select Yogurtland locations.
“For decades, Looney Tunes characters, with their loveable wit and signature charm, have entertained people of all ages,” says Charlotte Lucich, director of marketing, Yogurtland. “We are excited to combine the memorable appeal of Looney Tunes with inspired Yogurtland flavors to give our fans a superbly flavorful experience.”
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