Whole Foods Touts Eric Carle Line 2

Grocer highlights co-branded juices and cereals for back-to-school.

The World of Eric Carle and Whole Foods Market are gearing up for back-to-school with a new promotion featuring their co-branded line of 365 Everyday Value children’s cereals and juices.

Featuring Carle’s signature artwork, including The Very Hungry Caterpillar, the line initially launched earlier this year at Whole Foods Markets across the U.S. 

Now, in honor of BTS season, the line will promoted with endcap displays that will also feature an exclusive World of Eric Carle dish set and other World of Eric Carle products from licensees Kids Preferred and Chronicle. 

The 365 Everyday Value children’s cereals and juices featuring The World of Eric Carle brand are also featured in a number of Whole Foods Market marketing and promotional initiatives that started earlier this month including shelf-talkers, a BTS guide, The Whole Deal coupon guide and additional overarching 365 Everyday Value programs.

The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered the deal with Whole Foods.