WeightWatchers Partners with Beanstalk to Expand U.K. Consumer Product Offering

Health and wellness specialists name licensing agency, Beanstalk, for U.K. representation.

License Global

October 18, 2022

1 Min Read
WeightWatchers logo.
WeightWatchers logo.WeightWatchers

WeightWatchers has partnered with global licensing agency, Beanstalk, to extend the brand’s offering into new food and beverage categories that support individuals’ weight-loss goals. 

“At WW, we want to make it as easy as possible for people to follow a healthy lifestyle,” says Brenda McNulty, head, product and licensing, WeightWatchers U.K. “Meal planning, food preparation and cooking at home are a big part of that, so we're delighted to partner with Beanstalk to create product lines that will help continue to inspire people on their wellness journeys – at home, or in the shops.” 

The agreement will see Beanstalk tap into its extensive network to further extend WW’s food and beverage offering. 

“We are thrilled to be partnering with WW, a global leader in health and wellness,” says Louise French, senior vice president, business development and operations, Beanstalk. “The strength of the WW brand, and its long-standing association with health and wellness, present great opportunities to increase consumer touchpoints and deliver exciting and innovative brand extensions that inspire people to live healthier lifestyles.” 

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Weight WatchersBeanstalk

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