July 21, 2022
This summer, Velveeta, a melty cheese product, is bringing its flavor to a cocktail for the first time with the new Velveeta Veltini. Velveeta, a Kraft Heinz Company brand, teamed up with the BLT Restaurant Group to create the exclusive menu offering. The Velveeta-infused martini is available at select BLT locations nationwide and will be served daily from 5-8 p.m., while supplies last.
“As we look to summer, one of life’s greatest pleasures is enjoying summer sips during golden hour,” says Kelsey Rice, senior brand communications manager, Velveeta. “We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of Velveeta to a martini in a unique and unexpected way for the ultimate outrageous pleasure.”
The Velveeta Veltini cocktail consists of Velveeta-infused vodka, olive brine and vermouth, garnished with a cheese drip and a cocktail pick of Velveeta-stuffed olives and Jumbo Velveeta Shells & Cheese for the finishing touches.
The new cocktail furthers the brand’s latest creative platform “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure. License Global covered a previous La Dolce Velveeta-themed launch of Velveeta-scented nail polish last month.
“At BLT Restaurant Group, we are constantly looking to develop new and exciting experiences for our customers, so when Velveeta approached us with the concept to create the Velveeta Veltini, we were sold,” says Scott Cronin, senior vice president, BLT Restaurant Group. “We worked closely with the brand to make this vision a reality, balancing the flavors of a typical martini with the nostalgic cheesy flavor we all know and love from Velveeta, and are excited for fans to experience this delicious over-the-top cocktail.”
For those who can’t make it to BLT, but still want to live “La Dolce Velveeta,” Velveeta is offering a limited number of Velveeta Veltini kits via Goldbelly so fans can make the martini in the comfort of their own home. The kit includes two martini glasses, a gold cocktail shaker, two Velveeta coasters, a jar of olives, cocktail picks, a box of Velveeta Jumbo Shells & Cheese, Velveeta cheese sauce (to infuse vodka and rim glasses), a Velveeta brick (to stuff olives) and a Veltini recipe card.
Read more about:Kraft Heinz Company
About the Author(s)
You May Also Like