Tony Roma's Stirs up Global Deal

New agreement brings the "secret sauce" behind Tony Roma's ribs and BBQ meats to international retailers.

License Global

April 7, 2021

2 Min Read

Ruprecht Company, the exclusive licensee of Tony Roma's retail products, is expanding its retail presence internationally through the company's latest licensing deal with American Trading International. 

This agreement will allow fans in Asia and elsewhere to enjoy the "secret sauces" behind Tony Roma's ribs and BBQ meats at home with more international markets to come. 

"As we continue to strengthen our brand presence through strategic expansion in the markets we serve, it's important that we work with outstanding and highly-motivated companies like ATI who share the same standards of quality," says Frank Patton, chief financial officer, Ruprecht Company. "We're thrilled to work with ATI to meet the strong demand for Tony Roma's signature BBQ sauces and other condiments around the globe."

This is the latest in a string of licensing deals for Tony Roma's brokered by their long-time licensing agent, Broad Street Licensing Group, in the U.S. and worldwide.

"The sauces will contain only the finest, freshest ingredients for a truly exceptional taste experience," says Bill Cross, senior vice president, global business development, Broad Street Licensing Group. "Fans around the world are choosing Tony Roma's over store brands because of the authentic taste." 

Headquartered in Los Angeles, Calif., ATI will be working with Ruprecht to expand the number of markets where this flavor profile is sold.

"We are excited to expand the availability of Tony Roma's world-famous BBQ sauces to consumers around the world," says Seth Merrick Wilen, president and chief executive officer, ATI. "Consumers love bringing American-made and branded restaurant products home, and we look forward to executing this opportunity. We are excited to work with the Ruprecht team and the Broad Street Licensing Group on growth plans for the international retail market."

This is the latest in a year of announcements for the Tony Roma's brand, which recently celebrated its 45th birthday. 

About the Author(s)

License Global

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