Thrillist Teams for COVID-19 Restaurant Relief

The lifestyle publisher will raise donations for the market hospitality industry impacted by COVID-19.

License Global

April 2, 2020

1 Min Read

Food, drink, travel and entertainment publication Thrillist has announced its partnership with The Restaurant Workers’ Community Foundation, an advocacy and action non-profit created by and for restaurant workers.

“At the heart and soul of Thrillist are the restaurant workers and the businesses we cover,” says Meghan Kirsch, chief content officer, Thrillist. “There was no other option than to use our platform as a resource to help the Restaurant Workers Community Foundation, so we can do our part to help the struggling community we care so deeply about. We only hope our coverage and messaging help take just a small piece of the burden off the culinary community.”

Readers can click on a donation widget developed by Speakable on Thrillist’s home page, which will allow them to make contributions to the culinary community that the publisher has celebrated editorially over the years. Thrillist will also include a call-to-action to donate via The Restaurant Workers’ Community Foundation across its social media posts and video content cross-platform.

In addition to fundraising efforts, the brand has created supporting editorial coverage to draw attention to the plight of restaurants domestically. A limited docuseries, “Ghost Kitchen,” offers a platform to the chefs who are going above and beyond to deliver food across the country at risk to their own health. Thrillist is also debuting a new multi-platform franchise, “A Love Letter to My City,” where it taps celebrities, chefs, bartenders and local legends to write and read letters to their favorite city.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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