The Point.1888 Takes Barratt into Sports Market with Supplement Range

Barratt Sweets, producer of Wham bars, Dip Dabs, Fruit Salads, Black Jacks and Refreshers, is entering the sports market with a range of protein and workout powders produced in partnership with sports nutrition company, Bulk. 

Sports supplements are a new area for the Barratt brand licensing program, which it runs with The Point.1888. The intention is to give fans of Barratt sweets a way to enjoy their favorite flavors on the go or while at the gym.  

The range includes: 

 “This is one category of the Barratt’s brand licensing program that we have been most excited about,” says Bethan Garton, chief commercial officer, The Point.1888. “The partnership with Bulk was a natural fit for Barratt due to its leadership in the space and commitment to creating high-quality nutrition, but getting the taste correct was crucial. Barratt’s fans will not compromise on flavor, and what Bulk has created is a great match.”  

“We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk,” says Russell Tanner, category and marketing director, Barratt. “Barratt has been a trusted and beloved brand for generations – but we know many of our fans care about their health, fitness and nutrition. With this new range of sports supplements, we can give people an easy way to enjoy our flavors without compromising on those important lifestyle choices.” 

The range is exclusively available at Bulk.com.